Electronica 2020 to be held digitally    

• Virtual concept for electronica virtual will replace the in-person
trade fair in Munich
• Expansion of digital offering
• Online conference program planned
Messe München will organize the world’s leading trade fair and conference
for electronics as a virtual event this year. The current travel restrictions in
Europe, which are becoming more stringent, have required a re-thinking of
planning. The digital format for electronica in November will give
exhibitors the opportunity to book digital trade fair booths. electronica
virtual will also provide all customers additional ways to interact and
network. A large portion of the conference and supporting program will
also be available digitally.
New developments related to the coronavirus pandemic prompted Messe
München to decide to hold electronica as a virtual event this year. In light of
travel restrictions that have been imposed by a large number of visitor and
exhibitor countries, electronica would have lost its character as a world-leading
trade fair if it had been held as an in-person event in November. Falk Senger,
Managing Director of Messe München, said: “Even though an in-person trade
fair could have been conducted with the help of our safety and hygiene concept,
the latest developments related to travel restrictions in many countries forced us
to rethink our plans. We are adapting these plans to this dynamic situation and
are now focusing solely on our virtual format. International exhibitors and visitors
are the heart of electronica. In light of current Covid-19 conditions, we would not
have been able to meet the expectations with an in-person trade fair.”

Kurt Sievers, the CEO of NXP Semiconductors and the Chairman of the
electronica Advisory Board, added: “After reevaluating the situation, I consider
the decision of Messe München to be very appropriate and responsible. We are
pleased that, with electronica virtual, a concept is now offered for 2020 that
allows exhibitors to reach their international customers, even in the continuing
difficult pandemic period. Via this digital platform, exhibitors can present their
innovations, learn about industry trends and efficiently network with customers
and suppliers.”
Christoph Stoppok, the Head of Components, Mobility & Systems at the German
Electrical and Electronic Manufacturers’ Association, said: “The electronics
industry and the solutions it provides are one of the major driving forces behind
digitalization. Let’s put the industry’s ingenuity to use and get together this year
at a virtual fair. This is exactly the right time to foster a dialogue in the industry
and generate economic momentum once again.”
Online trade fair with virtual product presentations and supporting
program
The virtual format of electronica will provide the electronics industry with a
platform for global industry discussions this November. Its opportunities will
include virtual trade fair booths, which will enable exhibitors to continue to
communicate with their international customers and sell them on their products
and solutions. The virtual event will be complemented by a digital conference
and supporting program. Individual talks and panel discussions on trend topics
like the automotive industry, embedded systems, IIoT, 5G, medical electronics
and smart energy will be available online.

Original link: https://globalsmt.net/electronica-2020-to-be-held-digitally/